United Air to beef up travel perks, offerings-CEO
http://www.reuters.com/article/2012/04/19/unitedcontinental-idUSL2E8FIHSJ20120419
April 19 (Reuters) – Air travel demand for the prime summervacation season is strong, which supports higher fares, butUnited Airlines aims to bolster other sources of revenue byselling new products.
Speaking to reporters after a speech in Chicago, Jeff Smisek said the company is planning to unveil some new offerings now that it has integrated its reservations system with that of its 2010 merger partner Continental Airlines.
The airline industry, battered for years by soaring fuel costs and economic weakness that drained travel demand, has relied more heavily in recent years on charges for services like bag checks, food, entertainment, seat selection and other perks.
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