“It is not all doom and gloom for the beleaguered Indian airline sector,” a Reuters report argues.
Domestic carrier IndiGo is a success, Reuters says, in part because of a “rigid adherence to a disciplined business plan, a task that grows more complex as the airline, which now has 50 planes, adds a new aircraft every month.”
The airline started in 2006, and “has climbed to second place in market share at the expense of Air India and Kingfisher Airlines and is the only one of the six main Indian carriers making a profit, for now at least,” the report notes.
While Kingfisher and the market leader, Jet Airways, have bought rivals, fly multiple plane models and have struggled to mix full-service and low-fare options, IndiGo offers one class of no-frills service on a single type of plane, the same strategy pioneered by the U.S. carrier Southwest Airlines.
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